Thinking about running ads for your business but not sure if you're ready—or where to start?
In this session, Lauren will break down when to invest in digital ads, which platforms to prioritize, and what kind of budget you actually need to see results.

We’ll dive into DIY campaigns vs. hiring an expert, the key metrics that matter, and when to scale for serious growth—plus a few real-world case studies, including how Mint Cleaning increased their ad-driven sales in a massive way (and another client’s campaign that totally flopped!). 

Expect a fun, interactive session where we might even build a high-level ad strategy for someone in attendance. Whether you’re just starting or looking to level up, you’ll walk away with clear, no-BS insights to make your ad dollars work smarter. 

THIS SESSION WILL BE HYBRID!
Join us in Tofino (exact location TBD) for this juicy session or tune in live via Zoom.

Meet Lauren

Lauren loves to play in the ocean and mountains—freediving, surfing and snowboarding. As the founder of BC Collective, she partners with mission-driven brands to craft creative, strategic marketing that drives real results.

With a background in tourism, natural products, and renewable energy, Lauren has worked with leading social-impact brands like Bullfrog Power, Ethical Bean Coffee, and the Vancouver International Mountain Film Festival to bring meaningful stories to life. At Tofino Resort + Marina, she led marketing efforts to connect guests with the beauty of Clayoquot Sound, launching the Remote Floating Sauna and conservation-driven initiatives that raised $100K.

She also works part-time with Redd Fish Restoration, developing creative partnerships to fundraise for watershed restoration projects in collaboration with the nuučaanuł Nations.

Armed with a Bachelor of Commerce from Queen’s University, Lauren thrives on building high-impact campaigns and getting scrappy to make every marketing dollar count.